For years, building a successful online business meant one of two things: ranking high on Google’s search results or paying for visibility through ads. But that model is being rewritten—fast. Since Google introduced AI Overviews in May 2024, many websites have noticed a sharp drop in traffic, even when they still show up on search pages.
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In the past year, we've seen a massive shift in how businesses are adopting Artificial Intelligence (AI). It's no longer just a futuristic concept; it's a practical tool that is reshaping how companies operate, innovate, and connect with customers.